I suddenly realized I spent too much time on LinkedIn, and it dawned on me that LinkedIn is even worse than Facebook.
From time to time, people post virtue signalling memes that tell other people to not let LinkedIn turn into Facebook. The want to keep LinkedIn “professional”. That makes me wonder: If your primary interaction with business partners is through LinkedIn, are you really a professional?
The feed that LinkedIn thinks I should look has a few types of posts: Politically correct trivialities, annoying riddles, links to wise words written by someone else, and outright ads and appraisal of yourself or the company you work for.
The ads (not paid ads, but companies hawking something via LinkedIn) are tolerable from my standpoint. It’s pretty easy to filter those out, and move on to something with a little more substance. When I see someone saying “See why widget XYZ from SomeCompany is leading/helping/solving…. ” then you kinda know you don’t need to continue reading. If I see a post that starts with “visit us at …” I just move on. It’s not that I would recommend the company (I still work) for to not post these things, but I wonder who is genuinely impressed by this. It seems to me that this is a lot of choir preaching, with people – who most likely already know what you’re releasing – hitting “like” on a post that tells them nothing new.
I get pointers to good copy from Twitter, co-workers and friends, and from time to time there’s a good read on LinkedIn, but to find those, it feels like an online version of walking through a large bazar looking like a gullible tourist, red-faced from too much sun, complete with selfie stick and tasteless clothing. Every single vendor grabbing your arm, telling you about their wonderfully crafted pieces of shit. If you are willing to endure this torture, you might eventually find something worthwhile, but the chances are slim, and I am getting weary of wandering aimlessly around this crazy market.
Because LinkedIn is considered a “professional” network, i.e. a network between people who only want to engage with others if there’s money to be made. That means that the posts are even more self-censored and manipulative than on Facebook, Instagram, SnapChat or what have you. Every word is carefully chosen, you remember to “like” posts, not because of their content, but because of who wrote them. You might even make a positive comment, like a quick kiss on the old sphincter: “Well done”, someone will say, when a CEO praises his own ability to turn an advantage in currency exchange into revenue growth.
Maybe, just maybe, it’s the business that I am in that is fouling up my LinkedIn feed. In any event, the remedy is quite simple. I really shouldn’t go there..