Marketing Technology

I recently saw a fun post on LinkedIn. Milestone Systems was bragging about how they have added GPU acceleration to their VMS, but the accompanying picture was from a different VMS vendor. My curiosity had the better of me, and I decided to look for the original press release. The image was gone, but the text is bad enough.

Let’s examine :

Pioneering Hardware Acceleration
In the latest XProtect releases, Milestone has harvested the advantages of the close relationships with Intel and Microsoft by implementing hardware acceleration. The processor-intensive task of decoding (rendering) video is offloaded to the dedicated graphics system (GPU) inside the processer [sic], leaving the main processor free to take on other tasks. The GPU is optimized to handle computer graphics and video, meaning these tasks will be greatly accelerated. Using the technology in servers can save even more expensive computer muscle.

“Pioneering” means that you do something before other people. OnSSI did GPU acceleration in version 1.0 of Ocularis, which is now 8 or 9 years old. Even the very old NetSwitcher app used DirectX for fast YUV conversion. Avigilon has been doing GPU acceleration for a while too, and I suspect others have as well. The only “pioneering” here is how far you can stretch the bullshit.

Furthermore, Milestone apparently needs a “close relationship” with Microsoft and Intel to use standard and publicly available quick sync tech. They could also have used FFMpeg.

We have experimented with CUDA on a high end nVidia card years ago, but came to the conclusion that the scalability was problematic, and while the CPU would show 5%, the GPU was being saturated causing stuttering video when we pushed for a lot of frames.

Using Quick sync is the right thing to do, but trying to pass it off as “pioneering” and suggesting that you have some special access to Microsoft and Intel to do trivial things is taking marketing too far.

The takeaway is that I need to remind myself to make my first gen client slow as hell, so that I can claim 100% performance improvement in v2.0.

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