A man walks into a restaurant.
The menu has many different dishes, so the man has to make a choice. After some deliberation, he picks the veal (always the veal) and soon after, a plate of veal is placed in front of him. He tastes the dish, and then utters
“It was the best decision I could have made”.
This is the sort of thing you tell yourself when you worry that you made a mistake. When you glance at the guy next table over, and watch him eat a delicious streak, while you are stuck with your veal. Chances are that the guy eating the steak is wondering if he should really have picked the veal.
This is the paradox of choice. You know that there are other options, and when the options are more or less comparable, then it’s hard to shake that nagging feeling of regret when you finally do make a choice – even if it is an educated one.