Yes, I’ve had a million ideas – two or three actually became modestly successful, but what happened to the remaining 999.998?
Without realizing it, most of us have gradually adopted a “reactionary workflow.” We are constantly bombarded with incoming communication: email, text messages, tweets, Facebook posts, phone calls, instant messages, etc. Rather than be proactive with our energy, we spend all of our energy reacting, enslaved to the last incoming item.
Reactivity and The Project Plateau is spot on.
Five Tips For Making Ideas Happen | Smashing Magazine